Story Architect / Experience Designer
Lance Weiler is a storyteller, entrepreneur and thought leader. An alumni of the Sundance Screenwriting Lab, he is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “one of 25 people helping to re-invent entertainment and change the face of Hollywood.” Always interested in experimenting with new ways to tell stories and engage audiences, Lance has designed experiences that have reached millions of people via theaters, mobile devices and online. In recognition of these storytelling innovations, BUSINESSWEEK named Lance “One of the 18 Who Changed Hollywood.” Lance sits on two World Economic Forum steering committees; one focused on the Future of Content Creation and the other examines the role of Digital Media in Shaping Culture & Governance. Lance teaches at Columbia University on the art, craft and business of storytelling in the 21st Century and is currently working on a trilogy of participatory storytelling projects that centers on digital literacy and cross-generational learning.
PRODUCT DEVELOPMENT, OPERATIONS, CREATIVE PRODUCER
Janine Saunders is a creative producer, company co-founder and world traveler currently living between North Carolina and Southern Russia. In 2009 she started working with Lance Weiler producing various projects including the web-series RADAR and the award winning transmedia project, Pandemic 1.0. In 2012 Lance and Janine founded Reboot Stories after developing and launching the successful educational project, Robot Heart Stories. Over the past 7 years she has freelanced and consulted for various people, films, websites, and interactive projects including the NFB Interactive, Ogilvy Entertainment, Harry Belafonte, PBS Frontline, MTV and Douglas Rushkoff. She is currently focused on the product launch of Laika’s Adventure, and recently lead the online development of Wish for the Future.
MEDIA ANTHROPOLOGIST
Ele Jansen combines her PhD in Media Anthropology with her work as a creative producer, focusing on participatory storytelling and experiential learning. She’s the driving force behind LEARN DO SHARE, harnessing pitfalls and successes of collaborative social innovation. The native German is an IPRS scholarship holder, her research being funded by the Australian government and the University of New South Wales in Sydney. She publishes for Germany’s most renowned interactive media department at the Filmakademie Baden-Wurttemberg, and advises FMX, Europe’s largest gaming-media conference. Throughout her Master’s at Germany’s first chair for Communications Management, she published on Cross-Sector Entrepreneurial Collaboration in East Germany and Corporate Social Responsibility. Being the spokesperson of the Industrial Initiative for Central Germany, she developed the IQ Innovation Award and helped building interdisciplinary cluster networks. A case study of the latter is taught at Harvard (Michael E. Porter) and at the internationally top ranked HHL Leipzig Graduate School of Management. Ele developed original solutions for innovation incubators, creative industries and big brands since 2001.
CREATIVE PRODUCER
Atley Loughridge is a creative producer for Columbia University course Building Storyworlds as well as Reboot Stories projects Wish for the Future (partnering with GOOD Magazine and NYC school Quest to Learn) and DIY Days events in the US and Europe. For Reboot project Laika’s Adventure, Atley helps with product development and the “voice of Laika” as a writer. She has freelanced with Campfire NYC on pitches for major TV networks. She’s also freelanced as a researcher/writer for Toronto International Film Festival’s David Cronenberg retrospective. She recently completed writing/directing/producing feature film The Cold Winter. Before Reboot Stories, Atley worked at OgilvyEntertainment on bringing Buckminster Fuller’s World Game into the 21st Century along with writing branded content for IBM, BP and DuPont. Prior to this, Atley left NYU TischAsia’s graduate film program to start a Cell Phone Film Program for girls in Manila. As a Northwestern Performance Studies undergraduate, Atley originated the role of Medea in Argonautica for Tony Award-winning theatre director Mary Zimmerman.
